Words Chloe Moss
Photography Kirk Truman
“We are drawn to Bloomsbury. The clientele, the mix of students, academics, tourists, residents and business workers, provides a wonderful eclectic mix I doubt we could find again in such a small area of London”
The coffee scene in London is pretty crowded. I’m talking physically, of course, given the way in which I navigate, on the daily, through crowds of people in my local haunts with the determination familiar to many a disgruntled, deadline-ridden freelancer looking for their preferred table (close to a plug socket) and a caffeine fix. It’s more than just that, though. Since the city saw a boom in independent coffee shops five or six years ago, everywhere you turn you’re forced to choose between three independent coffee bars, each staffed by men with impressive beards standing behind marble counters with exposed light bulbs overhead. That’s not to say I don’t love the latte art and the highly photogenic interiors that dominate even my Instagram feed; but if we’re honest, such is the embarrassment of riches we Londoners face, it sometimes feels as if we have too much choice. That’s where Store Street Espresso comes in.
The story behind Store Street Espresso begins, predictably, at 40 Store Street, from which the café takes its name. The busy street, home to a multitude of cafés, restaurants, bars and bookshops, sits under the watchful eye of the nearby British Museum, and Store Street Espresso has been part of it since 2009. Initially conceived by friends Rog and Jack, who spotted an impending coffee explosion in the city, its aim was simple: to offer up really great coffee to the people of Bloomsbury.
Momo, the General Manager, explained the initial concept. “Originally we just wanted to make some nice coffee, work with great equipment and have a cool space for the locals to hang out. On top of that it’s always important that we provide a fun environment for people to work in, and for them to feel that they can have an influence on what we do.” Coffee is still at the centre of what they do, and their passion and enthusiasm for experimenting and trying new suppliers is evident both in their vast selection and on their Instagram feed, which is crowded with shout-outs to their most popular suppliers on any given day. “I’m open to all suggestions, and because of that we were one of the first speciality coffee shops to produce cold brew, bulk brew filter and matcha, all of which have brought us a lot of success.”
This success led to the opening of the second branch closer to King’s Cross, a café I’ve frequented on many a daily jaunt. “Honestly”, Momo tells me, “we were victims of our own success. We had reached the limits of what we could do in the space we had. The second store provided us with an opportunity to have an in-house kitchen so we could make our own sweets and offer cooked brunch for the locals. It was a chance to try something new and a bit different from the original, but keep it familiar.” Recognising the need for expansion allowed them to grow the business on their own terms, and keeping their duo of cafes close together has further enabled this. The second Store Street Espresso is nestled in Tavistock Place not far from Russell Square, offering a port in the storm for anyone looking to escape hectic King’s Cross for a peaceful interlude of coffee, cake and people-watching through the vast street-facing windows.
“All we knew was that we wanted it to be simple, minimal and different”. Their signature style runs throughout every element of both locations. The relaxed café is a haven for students needing a break from the British Library, freelancers seeking some human interaction and tourists and locals looking for sustenance and a pause in their busy day. The minimalist interiors keep the space light and airy, with few distractions other than the array of tempting treats on offer. Store Street source from anyone and everyone: local suppliers, recommendations or requests from regulars, or members of the team championing something they’ve discovered. This collaborative approach lends itself to the community vibe that Store Street Espresso shares with Bloomsbury in general.
Just as Bloomsbury, with its rich history, acts as a hub for British literary culture and attracts an eclectic mix of people, so Store Street has become a hub for a similarly diverse clientele. With the surrounding streets crowded with students, tourists, local residents and stressed-out freelancers alike, there’s no shortage of exciting new people to meet as well as loyal regulars. Store Street continues to be clear about its message: great coffee for every taste, and a relaxing environment for the customers. And, as Momo adds: “We’re also one of the few independent coffee shops that has remained independent. Jack and Rog still work closely with the team every day.” Expansion will hopefully continue for Store Street Espresso as they explore new locations, but they intend to stay anchored in Bloomsbury – with the area’s unique community feel, it remains the ideal base of operations.