Words & Photography Kirk Truman
“We’re one of the few independent coffee shops that has remained independent”
Walk down Store Street and you leave behind the roar of the West End and cross the bridge into the more peaceful world of Bloomsbury. Starting at Tottenham Court Road in the west and ending at Gower Street in the east, Store Street is one of the most diverse in the neighbourhood, indeed in all of central London. Just a short walk from the British Museum and some of London’s top universities, Store Street Espresso has become a favourite with students, locals and visitors alike, making it a serious contender on London’s independent café scene.
Serving delicious artisan coffee since 2009, Store Street Espresso has fast became an institution on the street from which it takes its name and one of the best coffee shops in Bloomsbury. Boasting an excellent selection of sandwiches and pastries, as well as consistently delicious coffee, Store Street Espresso caters for a growing band of loyal customers. As you’d expect, they’re a diverse clientele, drawn from the neighbourhood’s mix of academia and commerce. The café was the brainchild of friends Rog and Jack. Having identified an impending coffee explosion in the city, they opened up with a simple aim: to offer great coffee to the people of Bloomsbury.
“Originally we just wanted to make some nice coffee, work with great equipment and have a cool space for the locals to hang out. On top of that it is always important that we provide a fun environment for people to work in, and for them to feel that they can have influence on what we do,” says General Manager Momo. Coffee is still at the centre of what they do, and their passion and enthusiasm for experimenting and trying new suppliers is evident both in their vast selection and on their Instagram feed, which on any given day is full of shout-outs to their most popular suppliers. “I’m open to all suggestions,” says Momo, “and because of that we were one of the first speciality coffee shops to produce cold brew, bulk brew filter and matcha, all of which has brought us a lot of success.”
It was this success that led to the opening of a second branch, closer to King’s Cross. “Honestly”, Momo tells me, “we were victims of our own popularity. We had reached the limits of what we could do in the space we had, the second store provided us with an opportunity to have an in-house kitchen so we could make our own sweets and offer cooked brunch for customers. It was a chance to try something new and different from the original, but to keep it familiar.” Recognising the need for expansion allowed them to grow the business on their own terms, and keeping their duo of cafes close together has facilitated this. The second Store Street Espresso can be found on Tavistock Place, not far from Russell Square, offering a port in the storm for anyone looking to escape King’s Cross and enjoy a peaceful interlude of coffee, cake and people-watching through the vast street-facing windows.
“All we knew was that we wanted it to be simple, minimal and different.” This signature minimalist style runs throughout every element of both locations. The relaxed café is a haven for students escaping the library, busy freelancers seeking a bit of human interaction and tourists and locals in search of sustenance and a break in their busy day. The minimalist interiors keep the space light and airy, with few distractions other than the array of tempting treats on offer. Store Street Espresso sources from anyone and everyone: local suppliers, recommendations or requests from regulars, or members of the team championing something they’ve discovered. This collaborative approach fits well with the community vibe that the café shares with Bloomsbury in general.
Arriving at 40 Store Street, you’re quickly lured in by the distinct aroma of coffee. The skylights at the rear of the café make it feel a bit like an airy workshop, while the bright walls add to the cheerful feel. At present, those walls also illustrate Store Street Espresso’s dedication to the local community, hosting an art exhibition in conjunction with the upcoming Bloomsbury Festival.
Is Store Street Espresso Bloomsbury’s living room? Perhaps. What is certain is that it guarantees excellent service and some of the best coffee in the area – not to mention the perfect vegetable quiche. It continues to be clear about its aims: great coffee for every taste, and a relaxing environment for people to visit. As Momo puts it, “We’re one of the few independent coffee shops that has remained independent, Jack and Rog still work closely with the team every day.” Expansion will hopefully continue for Store Street Espresso as they explore new locations, but they intend to stay anchored in Bloomsbury – with the area’s unique community feel, it remains the ideal base of operations.